Guadalupe – Can a Coffee Market Change the Culture?

Dear friends, customers, followers, and team members,

If you’ve been following us from the beginning, you know that I used to write blog posts for Guadalupe Roastery in order to help explain the vision of the company and its day-to-day goings on. It’s been a long time since I’ve written anything, but now that we’re all settled into our farmstead, I have a little more time on my hands. And, as our following grows, we thought it would be good to re-tell the story of why we do what we do and some of the nitty-gritty behind starting this business. We’d like you all, the long-time followers and the brand new ones alike, to have a window into the heart of this company. So, I’m going to do a series of posts, including some old blog posts about the very beginnings of our back porch start-up.

If you’re interested, stay tuned for those. 

But, first, I’d like to start with the most important question…

What is Guadalupe Roastery?

We’re a coffee company that sells really, really, good coffee. But, chances are, that’s not why you’re here, reading this. We’re well aware that we are not the only company that offers top-notch coffee. So, while coffee is our product, and we’ll always strive to offer the best coffee possible, it is not the main goal of the company. Coffee is a tool that leads to conversations and relationships. The more coffee we sell, the more coffee we can buy and the more coffee we can buy, the more coffee farming communities we can impact for the better. The goal, the true goal, is to have a positive impact on the culture, and not only the culture in coffee farming communities, but also here, in America, among our consumers and their families and friends.

As Catholics, we have an obligation to care for the poor. At Guadalupe Roastery, we see business as a means of helping the poor exponentially. By having direct farmer-partner relationships and purchasing coffee directly from family coffee farms, we can be sure that the farming families are getting a good price for their product. In turn, the farming families can pay their laborers a good wage and help their local communities. For instance, our farmer-partners in Nicaragua

have used some of their profits to build a chicken coop in order to have farm-fresh eggs as well as to start a small schoolhouse for educating the laborers’ children.

Helping families who work hard for their wages gives strength to the local communities.

The greatest poverty of all, however, and the most prevalent, is that of the soul. How poor are those that have never been told the truth; those that have not known goodness in their families and communities, and those who have never seen and experienced true beauty? Those souls are often the poorest of the poor and they should be ministered to in earnest. How, you ask? I think the best way is to lead by example. We must also try to turn the tide of the culture toward goodness; toward virtue.

In case you haven’t noticed, the culture is pretty rotten. It has gotten to the point that sometimes it seems to me to be beyond repair, but then, there is always something or someone who reminds me to hope. At Guadalupe Roastery, we have faith that a restoration of culture is not only necessary, but totally possible and we would love nothing more than to help turn the tide away from that which is perverse and send it rushing toward the restoration of goodness, truth, and beauty!

There are plenty of companies who are helping to perpetuate the decay of the culture. So, why shouldn’t there be some, like us, who are fighting the good fight? We may stand little chance, pitting ourselves against some veritable giants, but, then again, David knocked out Goliath with a single stone…and, well, everyone loves rooting for an underdog!

So, there you have it, when you purchase a bag of Guadalupe coffee, you’re fighting that battle with us and you are far more than just a customer. Won’t you join the good-fight?



Taresa Fassbender

The Founder’s wife

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